Many people feel insecure about where to look for art and what to like. They believe the art world is only accessible for some well-connected, educated people with loads of money. None of this is true. Author Karolina Modig invites the reader to her own personal ride of buying art for the first time and interviews prominent people in the art world to demystify art and make it available.
In December 2015 Karolina Modig released her book Häng Konsten Lågt, about how she became an art collector with only 50 000 SEK as a starting budget and how to train your eye for art.
The book aims to inspire readers to start their own art collection whatever the budget or knowledge on the subject, as well as strengthen their confidence in trusting their own taste. Häng konsten lågt explains how it works to buy art from galleries, auctions, digital art shops and directly from the artist. Based on international studies the reader also gets an insight on how art affects our mind and thoughts.
The title of the book refers to a quote by Swedish photographer Annika von Hausswollff: I always hang my pictures quite low in order to make you approach the pictures with your stomach rather than with your eyes.
ABOUT KAROLINA MODIG
Karolina Modig is a journalist, writer and editor with focus on culture and social development, with particular interest in how the arts and culture influence people's thoughts and the society we live in . She is the founder of the cultural site Below Beneath, whose aim is to make art and cultural criticism available to a wider public. Karolina is a trained journalist, studied art at KV Art School in Gothenburg and participated in exhibitions with her own art. Häng Konsten Lågt is Karolina's second book. The first book, The value of art, was published in September 2013.